The top Israeli model has just launched a low-cost clothing brand. According to the Israeli press, the brand is called Urbanica.
The brand’s first address has welcomed visitors since Monday in Rishon Letzion, central Israel. Other stores in Jerusalem and Tel Aviv should expand this new chain of shops dedicated to clothing at meager prices and for the whole family.
Bar Rafaeli is both a shareholder and decision-maker of the Urbanica brand. In particular, she participates in the development of collections and the development of the brand. The rates charged are intended to fight against the high cost of living in the country. Customers can, for example, buy jeans for the equivalent of 6.5 euros.
Other initiatives of this type have emerged in recent months. A restaurant owner, for example, opened a fast-food chain “Cofix,” offering a coffee and a sandwich at 5 shekels, or 1.20 euros.
